Google no longer goes under the mantra "Don't be Evil". The new slogan is "Do the Right Thing" and its new parent, Alphabet, incorporates Google, Nest, Fiber, Ventures, Calico and Capital into a modern corporate structure that allows for many sub-corporations or LLCs under one umbrella, limiting the risk of a sub-corporation causing the entire company to fail.
To decode the Alphabet of the future, I'll take the time to go through a fun childhood exercise, fill in the Alphabet!
Q (Nexus Q)
Red (YouTube Red)
One area not covered above is Google Now. I would argue that Google Now is Alphabet; that is, when Google improves its natural language user interface ("OK Google" assistant), it will be able to tie all components of Alphabet into one, becoming the Babelfish of technology and controlling everything from your thermostat to your television, your phone and your email, and eventually your car. So let's embrace the Alphabet (as many of us have already embraced Google) as this is the next wave of technology modernizing our lives.