Technology analysis of the latest gadgets, consoles, and computer architectures.

Saturday, October 31, 2009

Nintendo Should Apply a Tick-Tock Strategy to Gaming Consoles (thanks @Engadget for the inspiration)

I was listening to Engadget Podcast 169 and they started talking about Nintendo releasing the DSi LL, a slightly larger DSi. They (as well as others) have speculated that it is really for the older generation; given the success of Brain Age and the existence of a Japanese dictionary and other educational and productivity apps, it makes sense to release a slightly larger version to appeal to a different croud and inspire people to buy the new device. Those who purchased the DS or DS Lite for the gaming innovation don't really have a motivation to move to the DSi, given that the DSi does not support Gameboy Advance games and (as far as I know) does not allow you to convert your physical collection to a virtual format (R4 anyone?).

The Engadget guys then went on to joke that Nintendo will release a new version of the Wii with support for a gaming chamber (but with the same Gamecube graphics). As funny as that scenario would be, more realisically Nintendo should follow more of a tick-tock strategy (similar to Intel) with how they approach console updates. There may be a Wii HD in the works; rumours started about it this week but I have been hoping since the Wii first came out that an HD version better be around the corner.

Given that the PS3 and Xbox-360 are struggling to catch up on the revolutionary approach the Wii took, I think Nintendo is really onto something. All they have to do is provide a tick (user interface upgrade) and a tock (higher definition graphics) at some regular interval and they will be able to stay light-years ahead of the competition.


  1. I agree, but additionaly with the tick add support for DVD and netflix/video streaming, then with the tock add blue-ray support.

  2. Yeah, although most likely Nintendo has thrown in dvd/netflix/video streaming into the tock upgrade; i'm not sure how soon we'd see the blu-ray upgrade, but i'd hope they would add a blu-ray drive to the HD console. Even Microsoft hasn't done it yet, so we'll see.